Persuading Resistant Buyers™
Sales Persuasion Course Features
SUBJECT
Sales Persuasion
DURATION
1 Day
CERTIFICATION
ILM-Recognised
TRAINER
Nicholas C. Hill FCMI FIoL FIC
PARTICIPANTS
Leaders and Managers
DELIVERY
Open Scheduled • 1-2-1 • In-House Tailored
FORMAT
Classroom • Virtual Classroom • Hybrid
MATERIALS
Hard Copy Workbooks • Digital Workbooks
Instructor-Led Sales Persuasion Training
Master Trainer Nicholas Hill
Nicholas C. Hill FCMI FIoL FIC is a seasoned master trainer and the creator of 68 ILM-Recognised courses. His training is high-impact and results-driven, presented in classroom and virtual classroom formats. Since 1996, he has delivered training for over 700 organisations, leading to team improvements of up to 234% in performance, 136% in efficiency, and 104% in productivity.
Sales Persuasion Course Summary
Module 1
Hypnotic Sales Communication
Module 2
Persuasive Sales Communication
Module 3
Punctuated Sales Communication
Module 4
Linguistic Presuppositions
Participant Challenges
You speak clearly yet fail to penetrate buyer resistance, leaving conversations stuck in hesitation, deflection, or polite rejection. Buyers appear interested but remain emotionally disengaged, clinging to assumptions that block progress and stall the sales cycle. Your attempts to persuade trigger more resistance instead of action. Act now or face prolonged standstills, delayed decisions, and long-term erosion of sales confidence and deal momentum.
Course Objectives
Designed and delivered by Nicholas Hill Academy Ltd, this course enhances your ability to influence resistant buyers by using ethical, subconscious language patterns that bypass surface objections. You speak with greater impact, reduce conversation friction, and inspire faster decisions in your favour. Long term, you close more deals, boost buyer confidence, and increase your organisation’s persuasive power in competitive markets.
1 Day
Persuading Resistant Buyers™
Module 1: Hypnotic Sales Communication
Outcomes
• Be conscious of the hypnotic language patterns currently used in advertising • Direct your buyers’ thoughts, emotions, and behaviours covertly but also morally • Respect the autonomy of your buyers by sometimes using indirect vocabulary
Syllabus
Milton Model Part 1, Indirect Communication, Natural Trance States, Directing Attention, Responsiveness Generation, Unconscious Limitations, Linguistic Associations, Uptime and Downtime, Intentional Deletions, Intentional Distortions, Intentional Generations
Module 2: Persuasive Sales Communication
Outcomes
• Speak to the subconscious minds of buyers by using embedded commands ethically • Meet your buyers’ needs faster without using manipulation or coercion • Bypass the conscious resistance of any prospect to win immediate agreement
Syllabus
Milton Model Part 2, Casual Connections, Intentional Ambiguity, Phonological Ambiguity, Double Bind, Conversational Postulate, Selectional Restriction Violation, Embedded Commands, Embedded Questions, Simultaneous Incongruity, Sequential Incongruity
Module 3: Punctuated Sales Communication
Outcomes
• Animate particular words in your communication to highlight your key points • Facilitate your buyers’ cognition through your questions and covert suggestions • Make profound statements boldly to prevent the rejection of your proposals
Syllabus
Milton Model Part 3, Vocal Inflections, Analogue Coding, Analogue Marking, Linguistic Quotes, Losing Quotes, Tag Questions, Embedded Stories, Nested Loops, Open Loops, Physiological Effects on Communication, Intentional Negative Commands, Punctuations
Module 4: Linguistic Presuppositions
Outcomes
• Circumnavigate team objections to avoid apathy and non-compliance • Use linguistic presuppositions to reach an agreement at each stage of the sales cycle • Invalidate your prospects’ limiting beliefs by challenging unhelpful presuppositions
Syllabus
Stacked Presuppositions, Leading Presuppositions, Epistemological Presuppositions, Simple Presuppositions, Complex Presuppositions, Presupposition Triggers and Clauses, Presupposition Sentence Structures, Hidden Assumptions, Unconscious Belief Cues
Sales Persuasion Training Delivery
Open Scheduled Course
Develop Your Skills
Enjoy powerful and cost-effective learning and development from the comfort of your home or office. Benefit from our practical and relevant training content while interacting with our master trainer and like-minded delegates from other industries.
- Leaders and Managers
- 1 Day
- Virtual Classroom
1-2-1 Tailored Course
Master Your Skills
Solve your workplace problems in private and in confidence. Receive undivided personal attention and explore modules tailored to your needs. Schedule the training to suit your pace and calendar, then watch your knowledge and skills go through the roof.
- Management Level Tailored
- 1 Day • 2 Half Days • 4 Quarter Days
- Classroom • Virtual Classroom
In-House Tailored Course
Develop Your Team
Engage in team building and develop unity through shared goals that align your team’s thinking and behaviour. We facilitate your team discussions and tailor our modules, timings, and delivery style to your organisational vision, mission, and culture.
- Management Level Tailored
- 1 Day • 2 Half Days • 4 Quarter Days
- Classroom • Virtual Classroom
Open Scheduled Sales Persuasion Courses
Included Materials
- Certificate of Achievement
- Digital Interactive Workbooks
- Professional Leader Subscription
- Pre-Course Diagnostic Consultation
- Post-Course Results Consultation
- Post-Course Email Mentoring
Optional Materials
- ILM-Recognised Certificate
- Hard Copy Workbooks
- Hard Copy Leadership Journal
- Leadership Principles Merchandise
- Leadership Style Mapping
- Post-Course Leadership Coaching
Course Features
- Master Trainer
- 1 Day Training
- 09:00 - 17:00 GMT/BST
- Leaders and Managers
- 5 Delegates Capacity
- Virtual Classroom
Time Remaining
- 00Days
- 00Hrs
- 00Mins
- 00Secs
On
15 May, 2025
- Persuading Resistant Buyers
- 04 Places Remaining
£495
+VAT PER DELEGATE
Sales Persuasion Course Reviews
"Nicholas Hill is a very knowledgeable and passionate coach and trainer!"
M. Sunderland Operations Directo Office of the Immigration Services Commissioner
"This course was too advanced for me, but it helped me to manage my time."
N. Brydon, Food and Beverage Manager The Elvetham Hotel Ltd
"Following your training, we are now turning around our business performance."
A. Panatti Sales Director Finish Creative Ltd
"The results achieved in this training are above and beyond what I was expecting."
S. Baker Managing Director Merritt & Baker Consultancy Ltd
"You positively changed my attitude toward leadership and management."
J. Mears General Manager Integrated Pathology Partnerships Ltd
"Outstanding and excellent feedback from our 42 delegates over four years."
O. Klochkova Chief Operations Officer Playson Ltd