Product Management Mastery™
Product Management Course Features
SUBJECT
Product Management
DURATION
2 Days
CERTIFICATION
ILM-Recognised
TRAINER
Nicholas C. Hill FCMI FIoL FIC
PARTICIPANTS
Leaders and Managers
DELIVERY
Open Scheduled • 1-2-1 • In-House Tailored
FORMAT
Classroom • Virtual Classroom • Hybrid
MATERIALS
Hard Copy Workbooks • Digital Workbooks
Instructor-Led Product Management Training
Master Trainer Nicholas Hill
Nicholas C. Hill FCMI FIoL FIC is a seasoned master trainer and the creator of 68 ILM-Recognised courses. His training is high-impact and results-driven, presented in classroom and virtual classroom formats. Since 1996, he has delivered training for over 700 organisations, leading to team improvements of up to 234% in performance, 136% in efficiency, and 104% in productivity.
Product Management Course Summary
Module 1
Product Management Fundamentals
Module 2
Cross-Functional Roles
Module 3
Creating Product Teams
Module 4
Product Life Cycle
Module 5
Product Marketing Planning
Module 6
Customer Value Management
Module 7
Product Planning and Development
Module 8
Product Financial Management
Participant Challenges
You face constant challenges when managing products amid shifting priorities, poor collaboration, and unclear processes. Teams work in silos, delaying development, wasting resources, and reducing profitability. Product technicians are misaligned, disengaged, and are inefficient. Without structure, decisions become reactive, increasing the risk of failure. Market pressure grows, and delays result in lost customers and revenue. Competitors move faster, securing your missed opportunities. Unresolved issues weaken team performance, damage credibility, and slow innovation. Waiting risks product failure, stagnation, and reputational harm. Acting now is critical to avoid costly mistakes and lost market positioning.
Course Objectives
Designed and delivered by Nicholas Hill Academy Ltd, this course empowers you to master product management with confidence. You align team thinking, streamline collaboration, and drive innovation. Strategic product planning reduces costly errors. Your team becomes more focused, efficient, and accountable, accelerating product success. Improved communication fosters cross-functional collaboration, breaking silos and boosting productivity. Your organisation gains a competitive edge through optimised product life cycles, stronger market positioning, and increased profitability. You financially plan the development of your products and establish customer value strategies to enhance long-term growth in an evolving marketplace.
Day One
Initiating Product Management™
Module 1: Product Management Fundamentals
Outcomes
• Gain an overview of product management to understand its foundational elements • Understand product manager responsibilities to align your role with best practices • Identify the skills required as a product manager to begin traversing on a new journey
Syllabus
Product Management Fundamentals, Stakeholder Engagement, Market Analysis, Business Model Integration, Product Vision, Product Roadmaps, Market Positioning, Competitor Analysis, Agile Fundamentals, Innovation Frameworks, Risk Assessment
Module 2: Cross-Functional Roles
Outcomes
• Define your product manager role and plan to create a roadmap for success • Manage your ideation processes to bring innovative products swiftly to market • Collaborate and prioritise features to lead your cohesive and productive team
Syllabus
Cross-Functional Collaboration, Organisational Structures, Engineering Role, Marketing Role, Sales Role, Finance Role, Operations Role, Customer Support Role, Ideation Techniques, Product Concept Validation, User-Centric Development, Feature Planning
Module 3: Creating Product Teams
Outcomes
• Identify effective product leader traits to cultivate your influential leadership skills • Leverage squads and unified roadmaps to drive alignment and focus within your team • Recruit and nurture the right people to maintain a robust and collaborative product team
Syllabus
Product Leadership Styles, Product Recruitment, Onboarding Frameworks, Talent Retention, Team Motivation, Performance Management, Skills Development, Diversity and Inclusion, Conflict Resolution, Leadership Communication, Product Team Structures
Module 4: Product Life Cycle
Outcomes
• Understand the product life cycle stages to lead and manage your product evolution • Identify key elements and strategies to enhance your speed and time-to-market • Manage each life cycle stage effectively to optimise your product performance
Syllabus
Product Life Cycle Stages, Product Evolution, Go-to-Market Strategy, Growth Strategies, Market Expansion, Maturity Phase Management, Product Decline Strategies, Customer Retention, Lifecycle Metrics, Customer Journey Mapping, Competitive Positioning
Day Two
Elevating Product Management™
Module 5: Product Marketing Planning
Outcomes
• Introduce cutting-edge marketing concepts to market your products more efficiently • Follow a step-by-step planning process to develop comprehensive marketing strategies • Align your marketing with product goals to drive success through targeted efforts
Syllabus
Product Marketing Strategy, Market Segmentation, Customer Targeting, Product Positioning, Branding Strategies, Digital Marketing, Content Marketing, Social Media Marketing, Influencer Marketing, Paid Advertising, Pricing Strategies, Demand Generation
Module 6: Customer Value Management
Outcomes
• Define customer value management to deliver maximum value to your customers • Understand customer value concepts to create user-centric products that meet needs • Employ value-maximising strategies to enhance your customer satisfaction and loyalty
Syllabus
Customer Value Proposition, Value-Based Pricing, Customer-Centric Design, User Experience, Customer Needs Analysis, Personalisation Strategies, Retention Tactics, Customer Relationship Management, Customer Feedback Loops, Net Promoter Score, Customer Lifetime Value
Module 7: Product Planning and Development
Outcomes
• Execute a strategic planning process to position your products for long-term success • Identify opportunities and strategies to make informed, beneficial business decisions • Diligently plan and launch new products successfully to expand your product portfolio
Syllabus
Product Strategy, Product Roadmap Execution, Backlog Management, Feature Prioritisation, Competitive Benchmarking, User Research, Data-Driven Decision Making, Business Case Development, Design Thinking, Wireframing, Prototyping, Usability Testing
Module 8: Product Financial Management
Outcomes
• Gain a financial overview of your product portfolio and review management decisions • Classify standard, fixed, and variable costs to manage your budget more effectively • Make informed investment decisions, allocate resources, and maximise your profitability
Syllabus
Financial Analysis, Revenue Modelling, Cost Structures, Profitability Analysis, Budgeting Techniques, Resource Allocation, Capital Investment, Fixed Costs, Variable Costs, Pricing Models, Financial Forecasting, ROI Assessment, Break-Even Analysis, Performance Metrics
Product Management Training Delivery
Open Scheduled Course
Develop Your Skills
Enjoy powerful and cost-effective learning and development from the comfort of your home or office. Benefit from our practical and relevant training content while interacting with our master trainer and like-minded delegates from other industries.
- Leaders and Managers
- 2 Days
- Virtual Classroom
1-2-1 Tailored Course
Master Your Skills
Solve your workplace problems in private and in confidence. Receive undivided personal attention and explore modules tailored to your needs. Schedule the training to suit your pace and calendar, then watch your knowledge and skills go through the roof.
- Management Level Tailored
- 2 Days • 4 Half Days • 8 Quarter Days
- Classroom • Virtual Classroom
In-House Tailored Course
Develop Your Team
Engage in team building and develop unity through shared goals that align your team’s thinking and behaviour. We facilitate your team discussions and tailor our modules, timings, and delivery style to your organisational vision, mission, and culture.
- Management Level Tailored
- 2 Days • 4 Half Days • 8 Quarter Days
- Classroom • Virtual Classroom
Product Management Open Courses
Included Materials
- Certificate of Achievement
- Digital Interactive Workbooks
- Professional Leader Subscription
- Pre-Course Diagnostic Consultation
- Post-Course Results Consultation
- Post-Course Email Mentoring
Optional Materials
- ILM-Recognised Certificate
- Hard Copy Workbooks
- Hard Copy Leadership Journal
- Leadership Principles Merchandise
- Leadership Style Mapping
- Post-Course Leadership Coaching
Course Features
- Master Trainer
- 1 Day Training
- 09:00 - 17:00 GMT/BST
- Leaders and Managers
- 5 Delegates Capacity
- Virtual Classroom
Time Remaining
- 00Days
- 00Hrs
- 00Mins
- 00Secs
On
15 May, 2025
- Product Management Mastery
- 04 Places Remaining
£895
+VAT PER DELEGATE
Training Course Reviews
"Nicholas Hill is a very knowledgeable and passionate coach and trainer!"
M. Sunderland Operations Directo Office of the Immigration Services Commissioner
"This course was too advanced for me, but it helped me to manage my time."
N. Brydon, Food and Beverage Manager The Elvetham Hotel Ltd
"Following your training, we are now turning around our business performance."
A. Panatti Sales Director Finish Creative Ltd
"The results achieved in this training are above and beyond what I was expecting."
S. Baker Managing Director Merritt & Baker Consultancy Ltd
"You positively changed my attitude toward leadership and management."
J. Mears General Manager Integrated Pathology Partnerships Ltd
"Outstanding and excellent feedback from our 42 delegates over four years."
O. Klochkova Chief Operations Officer Playson Ltd