Sales Persuasion Mastery™
Sales Persuasion Course Features
SUBJECT
Sales Persuasion
DURATION
2 Days
CERTIFICATION
ILM-Recognised
TRAINER
Nicholas C. Hill FCMI FIoL FIC
PARTICIPANTS
Leaders and Managers
DELIVERY
Open Scheduled • 1-2-1 • In-House Tailored
FORMAT
Classroom • Virtual Classroom • Hybrid
MATERIALS
Hard Copy Workbooks • Digital Workbooks
Instructor-Led Sales Persuasion Training
Master Trainer Nicholas Hill
Nicholas C. Hill FCMI FIoL FIC is a seasoned master trainer and the creator of 68 ILM-Recognised courses. His training is high-impact and results-driven, presented in classroom and virtual classroom formats. Since 1996, he has delivered training for over 700 organisations, leading to team improvements of up to 234% in performance, 136% in efficiency, and 104% in productivity.
Sales Persuasion Course Summary
Module 1
Incomplete Sales Communication
Module 2
Misunderstood Sales Communication
Module 3
Ignorant Sales Communication
Module 4
Influential Sales Communication
Module 5
Hypnotic Sales Communication
Module 6
Persuasive Sales Communication
Module 7
Punctuated Sales Communication
Module 8
Linguistic Presuppositions
Participant Challenges
You often feel misunderstood during sales conversations, unsure whether your message has landed or if buyers have quietly disengaged. Your words sometimes trigger resistance, confusion, or hesitation, even when your offer adds genuine value. Prospects appear interested but then stall, challenge, or disappear without warning. You struggle to influence their thinking without sounding pushy or manipulative, leaving you stuck in surface-level conversations that never convert. The pressure to persuade grows, yet your language lacks the precision or confidence to shift beliefs or trigger decisions. Act now or risk being consistently overlooked, undervalued, or replaced by someone who communicates with greater impact.
Course Objectives
Designed and delivered by Nicholas Hill Academy Ltd, this course strengthens how you communicate, influence, and persuade at every stage of the sales cycle. You express ideas clearly and eliminate weak or limiting language. You recognise resistance early and redirect it using precise, persuasive techniques that appeal to both logic and emotion. You adopt ethical strategies to influence beliefs, guide decisions, and accelerate agreement without pressure. You communicate with authority while respecting buyer autonomy, helping you lead powerful, productive conversations. Long term, you increase your sales conversions, elevate your credibility, and position yourself as a trusted sales consultant.
Day One
Persuading Indecisive Buyers™
Module 1: Incomplete Sales Persuasion
Outcomes
• Become an articulate salesperson by expressing your thoughts and feelings diligently • Prevent any speculation by closing the gaps in your buyers’ language patterns • Deliver your complete proposal to avoid leaving out any vital pieces of information
Syllabus
Entropy, Meta Model Deletion Patterns, Missing Links, Deletion vs. Attention, Comparators, Comparative Deletions, Elisions, Message Degradation, Limiting Choices, Unspecified Nouns, Unspecified Verbs, Missing Referential Indexes, Simple Deletions
Module 2: Misunderstood Sales Persuasion
Outcomes
• Avoid any misrepresentations by realigning your perception with reality • Address distorted statements to forestall any misinterpretations and assumptions • Reverse-engineer language patterns to understand your buyers better
Syllabus
Misaligned Communication, Meta Model Distortion Patterns, Linguistic Mind Reading, Assumed Knowledge, Nominalisations, Linguistic Cause and Effect, Complex Equivalence, Breaking Assumed Connections, Lost Performatives, Value Judgements, Presuppositions
Module 3: Ignorant Sales Persuasion
Outcomes
• Recognise and address the words in your vocabulary that inhibit the sales process • Update your language patterns, which denote your unconscious limiting beliefs • Identify and remove any habitual phrases that restrict your behavioural choices
Syllabus
Idols of the Den, Meta Model Generalisation Patterns, Expressed Limiting Beliefs, Values-Based Generalisations, Career Generalisations, Leadership Generalisations, Universal Quantifiers, Modal Operators of Necessity, Modal Operators of Possibility
Module 4: Influential Sales Persuasion
Outcomes
• Communicate with influence to uphold and advance your sales role • Discover what language patterns influence buyers to take affirmative action • Avoid regretful sales conversations by laying the ground rules for your communication
Syllabus
Communication Loop, Intended vs. Received Messages, Communication Media, Sender-Receiver Relationship, Meta Messages, Message Levels, Succinctness and Redundancy, Implicit vs. Explicit, Written vs. Verbal, Matched Vernacular, Applied Cognitive Bias
Day Two
Persuading Resistant Buyers™
Module 5: Hypnotic Sales Persuasion
Outcomes
• Be conscious of the hypnotic language patterns currently used in advertising • Direct your buyers’ thoughts, emotions, and behaviours covertly but also morally • Respect the autonomy of your buyers by sometimes using indirect vocabulary
Syllabus
Milton Model Part 1, Indirect Communication, Natural Trance States, Directing Attention, Responsiveness Generation, Unconscious Limitations, Linguistic Associations, Uptime and Downtime, Intentional Deletions, Intentional Distortions, Intentional Generations
Module 6: Persuasive Sales Persuasion
Outcomes
• Speak to the subconscious minds of buyers by using embedded commands ethically • Meet your buyers’ needs faster without using manipulation or coercion • Bypass the conscious resistance of any prospect to win immediate agreement
Syllabus
Milton Model Part 2, Casual Connections, Intentional Ambiguity, Phonological Ambiguity, Double Bind, Conversational Postulate, Selectional Restriction Violation, Embedded Commands, Embedded Questions, Simultaneous Incongruity, Sequential Incongruity
Module 7: Punctuated Sales Persuasion
Outcomes
• Animate particular words in your communication to highlight your key points • Facilitate your buyers’ cognition through your questions and covert suggestions • Make profound statements boldly to prevent the rejection of your proposals
Syllabus
Milton Model Part 3, Vocal Inflections, Analogue Coding, Analogue Marking, Linguistic Quotes, Losing Quotes, Tag Questions, Embedded Stories, Nested Loops, Open Loops, Physiological Effects on Communication, Intentional Negative Commands, Punctuations
Module 8: Linguistic Presuppositions
Outcomes
• Circumnavigate team objections to avoid apathy and non-compliance • Use linguistic presuppositions to reach an agreement at each stage of the sales cycle • Invalidate your prospects’ limiting beliefs by challenging unhelpful presuppositions
Syllabus
Stacked Presuppositions, Leading Presuppositions, Epistemological Presuppositions, Simple Presuppositions, Complex Presuppositions, Presupposition Triggers and Clauses, Presupposition Sentence Structures, Hidden Assumptions, Unconscious Belief Cues
Sales Persuasion Training Delivery
Open Scheduled Course
Develop Your Skills
Enjoy powerful and cost-effective learning and development from the comfort of your home or office. Benefit from our practical and relevant training content while interacting with our master trainer and like-minded delegates from other industries.
- Leaders and Managers
- 2 Days
- Virtual Classroom
1-2-1 Tailored Course
Master Your Skills
Solve your workplace problems in private and in confidence. Receive undivided personal attention and explore modules tailored to your needs. Schedule the training to suit your pace and calendar, then watch your knowledge and skills go through the roof.
- Management Level Tailored
- 2 Days • 4 Half Days • 8 Quarter Days
- Classroom • Virtual Classroom
IN-HOUSE TAILORED COURSE
Develop Your Team
Engage in team building and develop unity through shared goals that align your team’s thinking and behaviour. We facilitate your team discussions and tailor our modules, timings, and delivery style to your organisational vision, mission, and culture.
- Management Level Tailored
- 2 Days • 4 Half Days • 8 Quarter Days
- Classroom • Virtual Classroom
Sales Persuasion Open Courses
Included Materials
- Certificate of Achievement
- Digital Interactive Workbooks
- Professional Leader Subscription
- Pre-Course Diagnostic Consultation
- Post-Course Results Consultation
- Post-Course Email Mentoring
Optional Materials
- ILM-Recognised Certificate
- Hard Copy Workbooks
- Hard Copy Leadership Journal
- Leadership Principles Merchandise
- Leadership Style Mapping
- Post-Course Leadership Coaching
Course Features
- Master Trainer
- 2 Days Training
- 09:00 - 17:00 GMT/BST
- Leaders and Managers
- 5 Delegates Capacity
- Virtual Classroom
Time Remaining
- 00Days
- 00Hrs
- 00Mins
- 00Secs
Start
15 May, 2025
End
22 Sep, 2025
- Sales Persuasion Mastery
- 04 Places Remaining
£895
+VAT PER DELEGATE
Sales Persuasion Course Reviews
"Nicholas Hill is a very knowledgeable and passionate coach and trainer!"
M. Sunderland Operations Directo Office of the Immigration Services Commissioner
"This course was too advanced for me, but it helped me to manage my time."
N. Brydon, Food and Beverage Manager The Elvetham Hotel Ltd
"Following your training, we are now turning around our business performance."
A. Panatti Sales Director Finish Creative Ltd
"The results achieved in this training are above and beyond what I was expecting."
S. Baker Managing Director Merritt & Baker Consultancy Ltd
"You positively changed my attitude toward leadership and management."
J. Mears General Manager Integrated Pathology Partnerships Ltd
"Outstanding and excellent feedback from our 42 delegates over four years."
O. Klochkova Chief Operations Officer Playson Ltd