Sales Presentation Mastery™
Sales Presentation Course Features
SUBJECT
Sales Presentation Delivery
DURATION
2 Days
CERTIFICATION
ILM-Recognised
TRAINER
Nicholas C. Hill FCMI FIoL FIC
PARTICIPANTS
Leaders and Managers
DELIVERY
Open Scheduled • 1-2-1 • In-House Tailored
FORMAT
Classroom • Virtual Classroom • Hybrid
MATERIALS
Hard Copy Workbooks • Digital Workbooks
Instructor-Led Sales Presentation Delivery Training
Master Trainer Nicholas Hill
Nicholas C. Hill FCMI FIoL FIC is a seasoned master trainer and the creator of 68 ILM-Recognised courses. His training is high-impact and results-driven, presented in classroom and virtual classroom formats. Since 1996, he has delivered training for over 700 organisations, leading to team improvements of up to 234% in performance, 136% in efficiency, and 104% in productivity.
Sales Presentation Delivery Course Summary
Module 1
Sales Planning
Module 2
Sales Rapport
Module 3
Sales Dialogue
Module 4
Sales Aids
Module 5
Sales Influence
Module 6
Sales Charisma
Module 7
Sales Presence
Module 8
Sales Proxemics
Participant Challenges
You often feel your sales presentations fall flat, no matter how strong the offer or how much value you can add. Your message becomes muddled, and your visual aids distract, causing your delivery to trigger disinterest and disengagement. Prospects show signs of doubt, challenge your credibility, or disrupt your flow with objections that erode your confidence. Your tone sounds unsure, your body language creates confusion, and your timing feels off from the outset. Your presentations come across as disjointed, overly scripted, or unconvincing. Act now or face continued rejection, missed opportunities, and growing frustration as competitors deliver messages that persuade, inspire, and secure the sale.
Course Objectives
Designed and delivered by Nicholas Hill Academy Ltd, this course helps you deliver confident, persuasive sales presentations that keep your audience engaged from start to finish. You plan your message with structure, clearly communicate, and handle difficult questions without hesitation. You build stronger rapport, use body language with purpose, and choose intelligent visual aids that support your message. You present with charisma, command attention, and influence decisions in the room. You communicate with presence and adapt your delivery to suit time, space, and audience mood. Long term, you increase buyer confidence, win more business, and strengthen your reputation as a credible sales professional.
Day One
Compelling Sales Presentations™
Module 1: Sales Planning
Outcomes
• Persuade, inform, instruct, and engage at proper times during your sales presentations • Apply a logical structure to your sales presentations to achieve maximum impact • Time your delivery and assign durations to all topics to hold your customers’ interest
Syllabus
Glossophobia, 4-MAT Model, Presentation Structure, Selective Attention, Social Facilitation, Interest Development, Content Design Principles, Value Propositions, Evidence-Based Persuasion, Contextual Framing, Problem-Solution Framework, Thesis and Antithesis
Module 2: Sales Rapport
Outcomes
• Overcome problematic customer behaviour to win people over to your viewpoint • Motivate your customers by associating your material with their interests and needs • Build a healthy relationship with your customers to achieve a positive reception
Syllabus
Audience Engagement, Oculesics, Speaking Style, Cultural Awareness, Cultural Competence, Impartiality, Equality, Diversity and Inclusion, Affective Experience, Nonverbal Communication, Psycholinguistics, Colloquialisms, Hill’s 16 Keys to Audience Rapport
Module 3: Sales Dialogue
Outcomes
• Converse with your customers to avoid being labelled as an overly scripted salesperson • Lead and capitalise on your challenging customer question-and-answer sessions • Stop hard-headed customers in your audience from knocking you off your perch
Syllabus
Hypothetical Questions, Forced-Choice Questions, Overly Complex Questions, Compound Questions, Incoherent Questions, Simplistic Questions, Irrelevant Questions, Lateral-Thinking Questions, Off-The-Record Questions, Self-Aggrandising Questions, Hostile Questions
Module 4: Sales Aids
Outcomes
• Use exhibits to enhance your sales presentations rather than detract from them • Exude sales confidence by using visual aids boldly with precision and control • Choose your sales exhibits, props, and multimedia aptly to achieve the right balance
Syllabus
Visual Aid Taxonomy, Industry-Specific Visual Aids, Engaging Visual Aids, Effective Handouts, Ineffective Handouts, Analog Presentation Tools, Physical Demonstrative Aids, Illustrative Examples and Samples, Slideware Utilization, Slideware Overload
Day Two
Charismatic Sales Presentations™
Module 5: Sales Influence
Outcomes
• Sell your proposals and achieve buy-in by using the persuasive language of marketing • Influence your customers to respond immediately and decisively to your instructions • Prevent inaction or negative responses, which portray you as an inept salesperson
Syllabus
Persuasion Theory, Influence Strategies, Audience Analysis, Resistance Management, Social Influence, Rhetorical Persuasion, Marketing Communication, Calls-to-Action, AIDA Model, Engagement Frameworks, Self-Reflection, Hill’s 10 Keys to Audience Engagement
Module 6: Sales Charisma
Outcomes
• Prevent negative perceptions of you as a monotonous, dull, or unengaging salesperson • Vary your volume, tonality, pitch, and tempo to generate magnetic customer attraction • Discover and wield the charisma pattern to make you a more animated salesperson
Syllabus
Charismatic Communication, Charisma Traits, Charisma Pattern, Charisma Signalling, Referent Power, Perceived Speaker Control, Arousal Regulation, Stagecraft, Performance Anxiety, Performance Recovery, Vocology, Vocal Health, Vocal Maintenance, Vocal Modulation
Module 7: Sales Presence
Outcomes
• Ward off customer boredom, confusion and misinterpretation due to poor body language • Take charge of your physiology to own the room and be more natural in your approach • Incorporate variety in your body language to increase customer attention span
Syllabus
Postural Alignment, Kinesic Actions, Hand Placement, Interlaced Fingers, Steepling, Supinated Palmar, Pronated Palmar, Digital Gestures, Pollex Indicators, Crossed Arms, Elevated Arms, Neutral Arms, Leg Positioning, Cranial Orientation, Facial Expressions
Module 8: Sales Proxemics
Outcomes
• Use the floor space to your advantage to command your customers’ attention • Match the floor space with the content of your presentations to embed your points • Deliver your presentations according to your customers’ perception of time and space
Syllabus
Proxemics, Optimal Proximity, Intimate Space, Personal Space, Social Space, Public Space, Perception of Time, Associative Conditioning, Spatial Anchoring, Floor Space, Common Sense Corner, Physical Objects, Gesture Space, Sweet Spot, Circle of Excellence
Sales Presentation Training Delivery
Open Scheduled Course
Develop Your Skills
Enjoy powerful and cost-effective learning and development from the comfort of your home or office. Benefit from our practical and relevant training content while interacting with our master trainer and like-minded delegates from other industries.
- Leaders and Managers
- 2 Days
- Virtual Classroom
1-2-1 Tailored Course
Master Your Skills
Solve your workplace problems in private and in confidence. Receive undivided personal attention and explore modules tailored to your needs. Schedule the training to suit your pace and calendar, then watch your knowledge and skills go through the roof.
- Management Level Tailored
- 2 Days • 4 Half Days • 8 Quarter Days
- Classroom • Virtual Classroom
In-House Tailored Course
Develop Your Team
Engage in team building and develop unity through shared goals that align your team’s thinking and behaviour. We facilitate your team discussions and tailor our modules, timings, and delivery style to your organisational vision, mission, and culture.
- Management Level Tailored
- 2 Days • 4 Half Days • 8 Quarter Days
- Classroom • Virtual Classroom
Sales Presentation Delivery Open Courses
Included Materials
- Certificate of Achievement
- Digital Interactive Workbooks
- Professional Leader Subscription
- Pre-Course Diagnostic Consultation
- Post-Course Results Consultation
- Post-Course Email Mentoring
Optional Materials
- ILM-Recognised Certificate
- Hard Copy Workbooks
- Hard Copy Leadership Journal
- Leadership Principles Merchandise
- Leadership Style Mapping
- Post-Course Leadership Coaching
Course Features
- Master Trainer
- 2 Days Training
- 09:00 - 17:00 GMT/BST
- Leaders and Managers
- 5 Delegates Capacity
- Virtual Classroom
Time Remaining
- 00Days
- 00Hrs
- 00Mins
- 00Secs
Start
15 May, 2025
End
22 Sep, 2025
- Sales Presentation Mastery
- 04 Places Remaining
£895
+VAT PER DELEGATE
Sales Presentation Delivery Course Reviews
"Nicholas Hill is a very knowledgeable and passionate coach and trainer!"
M. Sunderland Operations Directo Office of the Immigration Services Commissioner
"This course was too advanced for me, but it helped me to manage my time."
N. Brydon, Food and Beverage Manager The Elvetham Hotel Ltd
"Following your training, we are now turning around our business performance."
A. Panatti Sales Director Finish Creative Ltd
"The results achieved in this training are above and beyond what I was expecting."
S. Baker Managing Director Merritt & Baker Consultancy Ltd
"You positively changed my attitude toward leadership and management."
J. Mears General Manager Integrated Pathology Partnerships Ltd
"Outstanding and excellent feedback from our 42 delegates over four years."
O. Klochkova Chief Operations Officer Playson Ltd